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Search Engine Optimization

Search engine optimization and directory friendliness

When analyzing a site for search engine optimization it very important to look at four areas: Architecture, Technology, Source code and Code. Optimization can be accomplished in stages and does not need to be tackled all at once.

We help you with best contents (text) for your website, good link architecture for search engine spiders to follow. Directory editors are looking for certain qualities in a Website, such as legibility, ease of navigation, and quick download. Directories are looking for professionally designed Websites, as every Website in any directory reflects the quality of the whole directory.


Theme oriented

Theme can be many things, such as color scheme or subject matter, but in Google's terms, a theme is the subject matter. It also helps you for easy directory submission on major directories like Dmoz. Our team analyze the exact theme of your site and analyze keywords according to that theme


Website structure

The most important rule in web design is that your Website should be easy to read. Removing unwanted tags and putting java script and css into external file. Testing your Website on different web browsers.


Downloading speed

We analyze your site and find out the download time on different browsers and also check the exact size of your each page. As a rule of thumb, no single graphic should be larger than 30 KB to 50 KB, and no single page should have more than 200 KB of graphics Studies have indicated that visitors will quickly lose interest in your web site if the majority of a page does not download within 15 seconds.


Page rank

PageRank™, a system for ranking web pages. New Websites take time to rank well in "Google" and other search engines. Most new Websites take time to build up the PageRank™ and that is normal. Google interprets a link from page A to page B as a vote. Check your page rank, it is as simple as downloading google toolbar, it will show you the page rank of your page.


Present keywords in title and Meta tags

Meta tags are an important aspect of search engine optimization. Meta tags are included in the html, between the <head> and </head> at the top of the document. It is crucial to get the correct information in under meta tags, as this could decide whether or not your Website is listed. The meta tags, keywords and description should be utilized to their full potential, and match keywords that appear in the body of the your page. Some search engines (not all) use meta tags to obtain the information about your site - directories, try avoiding them.


Navigational structure

Website navigation is another most important aspect to consider while designing a website. The primary aim for effective navigation is get your visitors to stay on your Website and it is equally important for the search engines.

The process includes:-

  • Organized links, links are well organized according to the order of importance.
  • Clear and prominent navigation. Important Links should be on the top or left, as these are the first places our eyes go to when looking at the page.
  • Consistent: navigation should be consistent. The important links of your Website should be in the same location and in the same sequence on every page of your Website.


Competitor analysis

Who are your competitors? Our team analysis your competitors for you, which helps getting your Website on the top of the search engines.
Searching your competitor's link popularity information like number of sites pointing to them and the nature of websites linking to them.
Relevancy of Website's linking to your competitor's Websites etc.


Keyword analysis

We will perform a detailed analysis to identify the most popular and best-targeted keywords for maximum exposure of your business.


Content placement. (Use of keywords in text)

Content is the one thing search engines or spiders are looking for. Content is what people want to see. Providing good quality, relevant content should be the number one technique to optimize your Website for search engines, as it has a huge effect on search engine rankings, yet it is often overlooked. Our content writing team will help you in providing good content for your Website.


Keyword density

The number of times a keyword is used on a web page divided by the total number of words on the page. Expressed as a percentage.
We will provide Well balanced keyword density pages.


Link popularity

The number of Websites that link to a particular site. Most search engines use link popularity as a factor of determining the search engine ranking of a Website. Although there are software programs available that will search for you the possible Websites and send and automated request to the owner requesting a reciprocal link, we have found them to be less effective than a personal approach. We avoid taking links from FFA (Free for All) and Guestbook's, as search engine doesn't consider links from these sites.


Reciprocal link generation

A hyperlink you put on your Website that leads to your partner Website. This partner Website also has a link back to your website. The link is "reciprocated". We help you generate reciprocal link for your Website, but before that, we have to work hard to increase the page rank of the Website, usually people give links to higher page rank Websites.

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